Fluminense Football Club is set to celebrate the upcoming festive season with a unique jersey release, thanks to Umbro Brazil’s latest creation under “Every Team Has One” campaign. Renowned for its professional football team competing in Brazil’s top-tier Campeonato Brasileiro Serie A and the Carioca Championship, Fluminense is based in the historic neighbourhood of Laranjeiras since its foundation in 1902. It’s worth mentioning that the club recently secured its first Copa Libertadores title, a very anticipated and significant milestone in its rich history.
The “Umbro Fluminense 2023-24 Every Team Has One shirt”, is designed in collaboration with artist Killa Villa and is coloured in a maroon hue, decorated with patterns inspired by the iconic Copacabana beach tiles in Rio. Each design on Fluminense FC’s new uniform captures the rhythmic beauty of the chants, depicting the Tricolor blood that runs through the veins of the passionate supporters.
Moreover, another unique detail that sets this jersey apart is its inspiration of the team’s chant “Eterno campeão” which is creatively stylized throughout the fabric. The jersey is finished off with dark red socks and shorts. Several notable players, including football and Real Madrid legend Marcelo, Felipe Melo, and André, are anticipated to wear the new outfits.
In conclusion, Eduardo Dal Pogetto, Umbro Brazil’s Brand Director, emphasised the link between the fans and the brand by honouring their contribution in Fluminense’s best moments. Specifically, he stated, “We know that fans are the great asset of the clubs, and honouring Fluminense’s greatest driving force in the world is another responsibility we take on with this nation.”
