FC St. Pauli, the iconic German football club rooted in the St. Pauli district of Hamburg, is set to release their special-edition rainbow kit for the 2023-2024 season. Officially established in 1910, the club has a rich history that includes notable successes and a very passionate fan base. Also, St. Pauli has experienced various league levels, including the Bundesliga, and is currently fighting for its promotion back to the top tier league.
Produced in-house by the club’s DIIY brand, the FC St. Pauli 2023-2024 special-edition shirt features vivid colour gradients on a white base, symbolising diversity. However, this release could mark the end of an era for the DIIY brand, as the club is set to switch to Puma starting from the next season.
It’s worth mentioning that these jerseys carry a deeper purpose, as funds raised from the sales of the special-edition kit will contribute to the “KIEZHELDEN” project. Moreover, these jerseys are produced in Turkey using 100% recycled fibres, aligning with FC St. Pauli’s values on and off the pitch.
Currently holding the second spot in the 2. Bundesliga, trailing just two points behind leaders Holstein Kiel, St. Pauli’s pursuit of promotion adds an extra layer of importance to this release. With the objective of returning to the Bundesliga, the club aims to celebrate diversity while also making an influence both inside and outside of the football community. The premiere of the club’s distinctive new shirt will take place in the next encounter against SV Wehen Wiesbaden.
