The Rise of Como 1907
The Italian club have gained lots of media attention in recent years, with the likes of Cesc Fàbregas and Theirry Henry having heavy involvement within the side.
Como is also making moves in the transfer market ahead of the new season. Former Manchester United and Real Madrid defender Raphael Varane and former Liverpool duo Alberto Moreno and Pepe Reina are all set to join the club.
What are those involved saying about this deal?
Speaking about the new partnership, Alessandra Furia, Senior Director Brand of Adidas, said: “Como 1907 is a football club with a long tradition, which has embarked on an ambitious path, capable of bringing the club back into the Serie A.
In this historic moment, so important for the city of Como and its football club, we are happy to start together a multi-year partnership, which will represent a new chapter in the history of both the brand and the club, a virtuous expression of a unique and worldwide appreciated territory such as the Lake of Como.
Adidas has always linked its history to football and is proud to support Como in its growth and commitment on the field and in the community”.
Commenting on the partnership, Mirwan Suwarso, the official representative for the ownership group said: “This is the start of what we hope to be a long and rewarding journey with Adidas. We are a humble club but with big ambition both on and off the pitch. Our home is Como, one of the most beautiful settings for a football club in the world with a rich community to explore. This partnership is a huge part of our plan to combine football and a taste of the Como lifestyle.”
The club also announced that their brand new 2024/25 home kit will be released in the upcoming weeks.
In other news, FC Basel have dropped their brand new home and away kits for the 2024/25 campaign.
What do you think of Adidas’ new partnership with Como 1907? Comment below.
