AFC Bournemouth announced a switch in kit suppliers, dropping JD Sports for the iconic double diamond of Umbro.
The Cherries continue to defy the pundits by remaining in the Premier League. From the start of 2017-18, they join fellow top flight clubs Everton and West Ham United under Umbro’s wing.
Furthermore, if Hull City avoid relegation, there will be four clubs sporting the respected brand next season.
Can The Cherries Be The Jewel In Umbro’s Crown?
This season’s kit designs saw Umbro re-establish their credentials in the kit market.
Their designs were met with universal approval from each set of fans and pay careful attention to each club’s heritage.
Bournemouth’s red and black stripes are ripe for the Wilmslow-based supplier. Founded in 1924, Umbro possesses a rich heritage in football shirt manufacture. The five-year deal puts The Cherries supporters in safe hands.
Bournemouth will sport bespoke kits next season. While Nike produce generic and tired templates for kits, a smaller client base allows them to devote more energy to producing great designs.
As a result, their reputation among supporters as one of the key replica shirt manufacturers continues to grow. Less in this case is definitely more.
The first kits are due this summer ahead of the new season which begins in August.
