In a groundbreaking move, Aston Villa has clinched a lucrative deal with sportswear giant Adidas, set to take effect from the 2024/25 season. This significant partnership signals a shift in the football kit landscape and a departure from the club’s previous multi-year arrangement with Castore, plagued by complaints about strip quality.
Aston Villa follow Newcastle in Adidas deal
Aston Villa follows in the footsteps of fellow Premier League side Newcastle United, aligning with Adidas and stepping away from their previous deal with Castore. The Tyneside club had earlier in the season announced their collaboration with the renowned German manufacturer.
While Castore continues to have a significant presence with teams like Atletico Bilbao, Sevilla, and Bayer Leverkusen in Europe, there’s no denying the imperative for them to elevate their production standards to secure a lasting foothold in the competitive football jersey market.
Anticipating Aston Villa’s 150th-Year Anniversary Jersey
With the approaching milestone of Aston Villa’s 150th-year anniversary, expectations are high for Adidas to deliver a commemorative and visually striking jersey for the 2024/25 season. DVNVISUALS, a renowned designer, has crafted a captivating concept jersey, offering a sneak peek into what could adorn Villa’s home kit next season, featuring a golden theme and a nostalgic badge.
The announcement of this groundbreaking deal with Adidas adds an extra layer of excitement for Aston Villa fans, especially considering their stellar performance in the current Premier League season under the leadership of Unai Emery. The knowledge that Adidas will be at the helm of jersey production from the next season onwards serves as the perfect cherry on top for the passionate Villa fanbase, ushering in a new era of football kits.
