France and Le Coq Sportif release 2024 Olympic Uniform
The uniforms for the French Olympic team have been revealed. Stéphane Ashpool, founder of French brand Pigalle, has joined forces with Le Coq Sportif to produce stunning uniforms for the French Olympic athletes ahead of the Paris games this summer.
Ashpool has created a stunning design for the uniforms, with an abstract take on the iconic red, white and blue French tricolour. An important part of the process for Ashpool and his team was that the uniforms were designed in France and not abroad.
In an interview with Vogue, Ashpool expressed his satisfaction, stating, “We’ve been fighting to produce locally. The challenge to make this happen in and around France, and to be able to dress and equip specific sports ranging from cycling to fencing to skateboarding to kayak and canoe, has been huge. I’m very proud that we have been able to achieve it.”
The challenge to make this happen in and around France, and to be able to dress and equip specific sports ranging from cycling to fencing to skateboarding to kayak and canoe, has been huge. I’m very proud that we have been able to achieve it.”
While the full strip for the French football team is yet to be unveiled, it is expected to complement the already released designs. Le Coq Sportif’s history with the French national team dates back to 1966-1970, adding a touch of nostalgia to the collaboration.
Ashpool spoke proudly of the honour it was to design the uniforms for the French Olympians: “What I feel most about this project is a sense of honour to be contributing something to the experience of France’s athletes. The discipline they show to dedicate years of their life pursuing their training and improving their performance is total, and it all leads up to a critical moment that might last for only a few minutes, or even a few seconds. To play some part in that moment with Le Coq Sportif is something very special.”
The opening ceremony of the 2024 Olympics will take place on 26 July in Paris.
